About
Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.
Cast
Wil Anderson
as Self - Host
Russel Howcroft
as Self - Panellist
Todd Sampson
as Self - Panellist
Seasons
Series 1
Series 2
Series 3
Series 10
2018
Series 11
2019
Series 12
2020
Series 13
Series 14
Don't skip this ad! Gruen is back to expose all the tricks of modern advertising. Brand new brands, all new ads, slick new tricks. With Wil Anderson, Russel Howcroft, Todd Sampson and an expert panel. How's that for a sell?
Series 15
The algorithm recommends Australia's favourite and only show about advertising - Gruen. Back for its 15th season, Wil Anderson and a panel of advertising know-it-alls are here to stop you from buying under the influence.
Season 16
The world has gone ad - but the algorithm has delivered brand new Gruen. Returning for an unprecedented and ill-advised 16th season, Wil Anderson and a panel of know-it-alls will pull you out from under the influence.
Series 17
Advertising has changed for the worse. Gruen has changed for the better. Join Wil Anderson, Todd Sampson, Russel Howcroft and a panel for a new and improved look at a world of advertising which isn't new nor improved.
Episodes
Series 1
Pet Food
How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.
Uber & Ashley Madison
This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?
Aldi
Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?
Pope Francis
As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.
AFL & NRL Grand Finals
Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.
Anti-advertising
The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.
Nuclear Weapons
We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.
Multi-National Company Tax
The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.
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