About
The Apprentice: Martha Stewart is a reality game show and a spin-off from the series, The Apprentice, that ran in the fall of 2005. Broadcast on NBC, the show featured business tycoon Martha Stewart. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining, decorating, crafts, design, merchandising, and style. The tone of the show was somewhat muted compared to the original, as Stewart brought her own sensibilities to the elimination process, often using her catchphrase: "You just don't fit in" in contrast to original series host Donald Trump's catchphrase: "You're fired." She also wrote a cordial letter to the candidate who was fired; many times she took subtle jabs at the fired candidate and gave frank reasons for why the candidate did not succeed on the show. Several segments featuring Stewart were filmed at her home in Bedford, New York because at the time, she was serving the five-month house arrest portion of her ImClone scandal conviction. Donald Trump, Mark Burnett and Jay Bienstock executive produced the show. Businessman Charles Koppelman and Stewart's daughter, Alexis Stewart accompanied the two teams during tasks and reported their observations to Stewart in the boardroom.
Cast
Seasons
Episodes
Season 1
Once Upon a Time
Sixteen wannabe-Apprentices for Martha Stewart meet their idol herself in New York City on the first day of their job interview. The teams are thrust into the task of creating a children's book, and as one team risks everything for a odd storyline, the other plays it safe by relying on a focus group. Who will succeed? Who will fail? And who will be The Apprentice: Martha Stewart?
Business is Blooming
The task for the remaining 15 candidates seems simple enough, operating competing flower shops in Manhattan's West Village. However, one of the project managers quits before a second candidate can be named to replace them.
Bake It 'Til You Make It
This week's task is making a cake and selling it at a wedding expo. And outside of the task, one candidate makes an inappropriate comment to Charles, and another one learns that his wife just had a baby.
Sweet Suite
The remaining contestants try their hand at creating a themed lifestyle suite in a New York City hotel. Both teams face imminent failure, as one struggles with a Project Manager while the other races against time. The winners are greeted by Martha Stewart in a personal visit, but the losers must pay the price in the conference room.
Mixed Greens
This week finds the contestants working on the task of creating a limited edition salad dressing for Wish-bone that they must sell at two Stew Leonard's store locations. While Matchstick is unsure of their recipe, Primarius may be forced to leave the store after Jim's inappropriate comments. Things get heated in the conference room and Jennifer is sent packing.
Every Dog Has His Day
This challenge will appeal to dog lovers. Primarius and Matchstick negotiate with celebrities to create an experience involving their dogs to be auctioned off for charity. Which team will win?
Swimming Against the Tide
The ten remaining contestants must take to the streets with a mobile billboard campaign which is a promotion for Tide to Go stain stick remover.
Don't Touch that Dial
The task for the remaining 8 candidates is to sell items on QVC. One of the teams end up being screen hogs while the other has a case of cold feet.
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